About Me

I’m a Digital Marketing Strategist with over 8 years of experience in conceptualising and leading digital campaigns for Fortune 500 companies such as IBM, telecommunications companies such as U Mobile and broadband services companies such as Docomo interTouch.com.

My area of specialisation include incorporating Digital strategy into the overall marketing mix, brand marketing using digital marketing routes, and helping the organisation exploit the value of digital towards generating new streams of revenue and return.

In addition, I’ve also been led Enterprise Social Selling campaigns aimed to build online profiles of Subject Matter Experts with the purpose of targeting and enhancing offline and online business relationships.

My breadth of skills include Search Engine Optimisation, Search Engine Marketing, Paid Advertising, Virtual Events and Content Syndication. ┬áTechnically speaking, I’ve also been formally trained in HTML, CSS and Javascript and also have consistently been trained in-house in Search Engine Optimisation.

Finally, my 15 years of experience in various Marketing and Communications roles has equipped me with the background for a 360 view of digital marketing within the context of overall corporate marketing strategy.